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Going Global

Product Localization: The What, Why and How?

Expanding your brand internationally requires more than just translating your product into another language. To truly connect with customers in new markets, you need to adapt your product to meet their cultural and linguistic expectations. This process, known as product

Going Global

A Comprehensive Guide to Marketing Translation

In today’s world, businesses aren’t limited to their own countries anymore. With the right strategy, companies can expand and operate in multiple international markets. However, succeeding on a global scale requires more than just opening new offices or shipping products

Going Global

What Is Business Translation?

Clear communication is essential for businesses that want to succeed in global markets. When companies expand internationally, they need to connect with diverse audiences, each with its own language and culture. Business translation plays an important role in this process,

Going Global, T9N & L10N

What Are the Different Types of Translation?

Whether you need to reach new customers, comply with regulatory requirements, or expand into new regions, translation is a must. But not all translation is the same. Different industries require different types of translation, and understanding these differences is key

Going Global

Baidu SEO: The Ultimate Guide to Rank on this Search Engine

Digital marketing strategies from the West don’t always translate well in the Chinese market. With a different digital ecosystem, platforms, and user behavior, one of the biggest challenges for international brands is mastering Baidu—China’s leading search engine. You can think

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