eCommerce copywriting is one of the hardest parts of running an online store. It gets harder when you add more products or sell in other countries. Many store owners find it tough to write clear and interesting product descriptions.
Luckily, AI technology has changed how online stores create content in 2025. Modern tools for product copy can be used to boost SEO, maintain brand voice, and work in multiple languages. These tools save time and resources while helping you stand out in the crowded online marketplace.
This guide covers the six best AI copywriting tools available today. To help you choose the best one for your business, we’ll examine their pros and cons. We’ll also explore who they suit and what makes them unique.
The 6 Best AI Tools for eCommerce Copywriting
1. ECI Craft
ECI Craft streamlines content production by combining AI with expert human editing. It creates product copy that is consistent with your brand and handles marketing translation across multiple languages. Designed for international eCommerce, it delivers consistency, speed, and quality at scale.
Key Features
- Custom AI models reflect your brand tone, products, and audience
- Singular workflow handles both content generation and translation
- Connects directly to your CMS through flexible API integration
- Smart dashboard tracks ROI and improves content strategy
- Built-in translation memory and style guides ensure brand consistency
- Professional copywriters and linguists refine AI-generated content
Best For:
This service is ideal for medium to large online retailers who are expanding into global markets. It is especially valuable for companies in need of quick, multilingual product listings with accurate marketing translation.
Strengths:
- Full-service solution for content and localization
- Scales easily without sacrificing quality
- Reduces turnaround times for international product launches
Limitations:
- May be more advanced than what small sellers with few SKUs require
Target Users
Global eCommerce brands, enterprise retailers, and marketing teams with international growth goals. Best suited for companies needing both AI efficiency and human quality assurance.
2. Jasper AI
Jasper helps marketing teams write faster with smart, brand-aligned content tools. It also creates visuals using built-in text-to-image generation. The platform is trusted by large companies that value security and content quality.
Key Features:
- Large collection of ready-to-use product description templates
- Tools to maintain your brand’s unique voice
- Works in more than 30 languages
- Connects directly with Shopify, HubSpot, and WordPress
Best For: Fast content creation and marketing campaign support
Strengths:
- Speedy output when you need content fast
- Works well across different marketing channels
- Easy to learn and use without much training
Limitations:
- Content usually needs human editing afterward
- Translation features aren’t as advanced as specialized tools
Target Users: Independent professionals, marketing teams, and growing businesses
3. Copy.ai
Copy.ai makes it easy to generate everything from product copy to ad headlines. It blends AI with marketing tasks in one interface. You can use it to scale content without losing your voice.
Key Features:
- Tools designed to create many product listings at once
- Can generate content in major languages for global markets
- Checks to ensure content is original
- Over 90 templates for different content types
Best For: Creating hundreds of product descriptions simultaneously
Strengths:
- Excellent for businesses with large product catalogs
- Perfect for dropshipping and inventory-heavy stores
- Easy to start using right away
Limitations:
- Hard to keep brand voice consistent across large volumes
- Limited options for language customization or expert review
Target Users: Mass-market retailers, marketplace sellers, and budget-conscious businesses
4. Writesonic
Writesonic‘s design prioritizes speed as it offers 80+ tools for writing and editing. From long-form articles to ad copy, it covers most marketing needs with minimal effort.
Key Features:
- Special tools for Amazon and Shopify product listings
- Advanced SEO mode that places keywords strategically
- Creates content in multiple languages
- Offers API access and browser extension for convenience
Best For: Marketplace sellers focused on making listings more visible
Strengths:
- Excellent search engine optimization features
- Quick to set up with minimal technical know-how
- Easy testing of different description versions
Limitations:
- Sometimes focuses too much on keywords instead of natural flow
- Works best with straightforward product types
Target Users: Established marketplace brands, affiliate marketers, and direct-to-consumer businesses
5. TextCortex
TextCortex works inside your browser to improve how you write. It automates routine writing and adapts to your tone. The tool suits both solo users and busy content teams.
Key Features:
- Learning system that studies your existing product content
- Chrome extension that works directly in your browser
- Support for more than 25 languages
- Customizable tone training capabilities
Best For: Improving and translating existing product descriptions
Strengths:
- Works right inside your web browser
- Gradually learns your content style
- Particularly good at refining existing copy
Limitations:
- Not designed for creating large amounts of new content
- Fewer options for connecting with content management systems
Target Users: Product specialists and editing teams working to improve existing listings
6. NeuralText
NeuralText connects keyword research with content writing in one smooth workflow. It helps you build SEO-focused briefs and write content that ranks. It’s ideal for marketers who want to keep everything in one place.
Key Features:
- Advanced search results analysis and keyword grouping
- Various templates for product and long-form content
- Detailed comparison with competitor content
- Search-optimized output designed to improve rankings
Best For: Combining product copy with broader content marketing plans
Strengths:
- Comprehensive search optimization features
- Data-backed keyword suggestions
- Flexible enough for various content needs
Limitations:
- More limited tools for different languages
- Less specialized for product descriptions
Target Users: Search marketing specialists and niche retailers using content marketing
Feature Comparison Table
| Tool | Multilingual | API Integration | SEO Support | Best For | Unique Advantage |
| ECI Craft | ✓ Comprehensive | ✓ Enterprise-grade | ✓ Strategic | Global retailers | Integrated content + translation |
| Jasper AI | ✓ Basic | ✓ Standard | ✓ Moderate | Quick campaigns | Versatility and simplicity |
| Copy.ai | ✓ Standard | ✓ Limited | ✓ Basic | High-volume listings | Mass production efficiency |
| Writesonic | ✓ Standard | ✓ Basic | ✓ Strong | Marketplace listings | Search-optimized descriptions |
| TextCortex | ✓ Standard | ✗ No | ✓ Basic | Content refinement | Contextual enhancement |
| Neuraltext | ✓ Limited | ✓ Standard | ✓ Advanced | SEO-driven strategy | Competitive analysis |
How to Choose the Right Tool for Your Store
The perfect eCommerce copywriting solution varies based on your specific needs:
- Multilingual Needs: ECI Craft stands out for businesses expanding globally with professional-grade translation and strict quality control.
- Catalog Size: Copy.ai and Writesonic work best for stores with large product catalogs needing quick description creation.
- Brand Voice Importance: ECI Craft and TextCortex excel at maintaining consistent brand guidelines with superior tone control.
- Search Ranking Focus: Neuraltext and Writesonic integrate optimization directly into content creation for businesses prioritizing organic traffic.
- Human Review Requirements: Only ECI Craft provides qualified human editors—ideal for luxury brands, regulated industries, and complex products.
The Impact of Technology on eCommerce Content Production
AI copywriting tools have changed how online retailers create product descriptions and marketing materials. These advanced technologies offer several key benefits:
- Production Efficiency: Cuts down time needed to create descriptions for large product catalogs
- Consistency: Keeps the same brand voice across thousands of products
- Multilingual Capability: Makes launching across international markets faster
- Resource Optimization: Lets your marketing team focus on strategy rather than repetitive writing
For businesses wanting to improve efficiency, these tools are essential in today’s competitive market.
Integration Considerations
When choosing your preferred solution, make sure it works well with your existing systems:
- Platform Connections: Check for direct integration with your eCommerce platform (Magento, Shopify, WooCommerce)
- Workflow Integration: Look for tools that fit your current content approval process
- Data Exchange: Confirm the ability to import product details and export finished content
- Analytics Compatibility: Choose solutions with performance tracking that match your metrics
Conclusion
Advanced technology has transformed how online stores create product content. The right tools for product copy can boost efficiency, consistency, and market reach.
For companies targeting international customers, ECI Craft offers a complete solution. It combines fast content creation with professional marketing translation in one platform. Everything you need is built in.
Are you ready to transform your product content strategy and accelerate your global expansion? Contact us to request a free demo today!
